Mayhem insurance
Imagine pre-gaming so hard you forget theirs a fire going in
your car, not to mention a full bottle of lighter fluid, what could possible go
wrong. BOOM!! There goes your car.... its a good thing mayhem
Allstates insurance covers you...right?
Thinking about who the targeted audience is would be anyone
who needs to be insured which is the general population of society. The
author is trying to portray the relief you can have with this particular
insurance company. you know especially when things go up in smoke. Yes
these are "funny" ad's but they are meant to to give you a message,
while making it interesting enough to watch. Humor being a great way to
break the ice . Most landfills are full of recyclable goods, most streets
and parks covered with trash. It's safe to assume the general public isn't
going to leave a fire going in their car to enjoy a sports game, however their
point was to prove that no matter what happens you need to be insured. As
far as organization goes for this specific commercial I think it's handled well
but chaotic. It started off basic, the same guy from each commercial is sitting
in the trunk chilling next to a fire, when everything combusts and next thing
he's on the ground leading up to the reason you're needing Allstate.
Whatever it maybe, Allstates got a commercial for it, but
they also have the coverage!
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